Email marketing has always been one of the most cost-effective and scalable ways to promote a business. Mind you, The best email marketing practices need to be adopted to achieve the ultimate digital marketing goals.
Since the advent of email marketing, marketers have been able to consistently increase revenue, improve relationships with customers, and lower customer acquisition costs by simply sending emails.
In fact, email marketing is one of the best ways to scale your business as it can promote anything from a local sandwich shop to a global software company.
However, many business owners are still confused about the concept of email marketing and how they can use it to achieve their business goals. This article will explain how to scale your business with email marketing and provide some useful tips on how you can start using email marketing effectively.
Why Use Email Marketing?
Email marketing is one of the most cost-effective and scalable means of promoting a business. Before we look at how to scale your business with email marketing, let’s look at why it is so powerful.
Every year billions of emails are sent across the world. This makes email one of the most effective means for businesses to reach out to their target audience. For example, Gmail alone has more than 1 billion users which means that you have access to 1 billion potential customers every time you send an email.
Another great thing about email marketing is that it can be automated, which means that once you set up the automated emails and processes your business will continue to grow. Email marketing automation tools like Autoresponder, MailChimp, Marketo, and Hubspot make it easy to set up scalable email campaigns for your business.
How to Create a Converting Email Marketing Campaigns
1: Plan your email campaigns
Before creating any email campaigns you must decide on the goals of your email marketing activity. For instance, are you looking to increase sales or subscriber list? Once you have set your goals, it becomes much easier to create email campaigns.
2: Select the right software for creating email marketing campaigns
There are many email marketing tools are available to help you in creating, sending, and measuring your email marketing campaigns. Some of these include Autoresponder, MailChimp, ActiveCampaign, and Blastro. These tools allow you to set up automated workflows that will streamline all your email marketing activities.
3: Test different types of emails
One of the best ways to attract customers is by sending them personalized emails. You can do this through segmentation where you divide customers into groups according to their preferences or characteristics to send them relevant products or services.
4: Analyse your emails
After you email your customers, make sure you record the response. Tools like MailChimp and Moz allow you to track how many people have opened your email as well as who has clicked on any links. These tools can also help you analyse customer behaviour to figure out what sort of emails appeals to them the most.
How To Scale Your Business With the Best Email Marketing Practices
So now that you know why email marketing is so powerful, let’s take a look at some simple steps in scaling your business with the best email marketing practices.
1) Set up an email list in Hubspot or MailChimp: The first step to scaling your business with email marketing is to set up an email list. Although there are many CRM tools available that let you capture leads, a free service like Hubspot or MailChimp will be sufficient to start with.
2) Create a simple workflow: The next step is to create a simple automated email workflow. This means that you can send pre-written automated emails to your customers. This could be a “Thank you for your purchase” email or an email that offers them to try another product from your business.
3) Track the progress of your efforts: Tools like Hubspot, Moz, and Google Analytics can help you track how many people open your emails and take a look at related metrics such as the number of times they click on a link in the email. Once you start tracking these numbers, it will be easy for you to decide what type of emails work best for your business and which offer maximum ROI.
4) Collect leads through online marketing campaigns: If you want to scale up quickly, then one of the best ways is by promoting content across different channels including social media, blogs, and other websites. This content can be a Quora post, a blog post, or even a Slideshare presentation. Once you start promoting your content, you will start receiving leads and traffic to your website. These will be people you can market your products or services to through email marketing campaigns.
5) Create engaging email campaigns: The most important aspect of scaling your business with email marketing is to consistently create engaging email campaigns. You can do this by using the best email marketing software and email automation tools. These can help you create engaging email campaigns that will attract your target audience and achieve the business goals of your business.
What is the Most Effective Email Marketing Strategy?
The most effective email marketing strategy is to send personalized emails that are targeted at key groups or segments of your subscriber list. These emails must contain relevant content that your customers want to read. You must also make sure that you have a high-quality email list that is full of subscribers who open and read your emails.
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How do you measure engagement in email marketing?
When it comes to measuring engagement in email marketing, the most important metric is open rates. This tells you how many people are opening your emails. The other important metric is the click-through rate. This tells you how many people are clicking on any links in your email.
How to Make Your Emails Stand Out with Personalization
Personalizing emails help you create more engaging email campaigns. This is because it allows you to build relationships with your customers to increase the chances of them making a purchase. Here are some tips on how to personalize emails for maximum engagement:
- Collect customer information: You should ask your customers for their email addresses when they make a purchase. This will help you create a whitelist of customers who have shopped from your website. You can then use this list to send them personalized email campaigns.
- Collect customer feedback: Another way to collect customer information is by asking for feedback. This allows you to communicate with your customers on a regular basis to build trust and loyalty.
- Send follow-up emails: Sending personalized “thank you” emails have been proven to improve conversions by as much as 27%. You can also send follow-up emails that contain discounts or other offers to subscribers who haven’t made a purchase in a while.
How often should you send email campaigns?
You should send email campaigns consistently to build trust with your customers. However, you shouldn’t bombard them with emails on a daily basis. A good rule of thumb is to send one email per week. If you want to re-engage lapsed customers, you can send daily emails for four days and follow this up with weekly emails.
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I hope this article has provided you with some useful tips on how your business can scale with the best email marketing practices. This approach has been used to grow companies from 2 customers to over 500 in just a few months. If you have any questions or comments, feel free to post in my comment section and I will get back to you when I can.