A vacant lot is an excellent investment opportunity. You can sell the land or lease it to a developer for a price that would be higher than the value of just a piece of unimproved land.
However, many people just don’t know how to market their vacant lots. That is one of the reasons we have come up with a post on marketing ideas for vacant land this year and beyond.
With these marketing ideas, you will know what to do with vacant land to make money and increase your income tenfold.
With the additional income, you can increase the size of your land investment portfolio and set aside more money for retirement. We will start by sharing where to get your vacant lots for those that do not already own some.
Where to buy vacant land?
Real estate agencies have more information on land deals and in most neighborhoods, they can help you acquire vacant land at the best price. You can also use popular real estate websites, such as Zillow, so you can check out different neighborhoods that are near you.
Most real estate brokers have the best ideas for vacant lots for sale in a particular city. You can compare multiple vacant land listings with the price range and neighborhood you want to live in. That will help you narrow down your search, so you can easily find the best vacant lot for sale near you.
Marketing Ideas for Vacant Land
Here are 50 marketing ideas that you can use to help sell vacant land.
1. List In Real Estate Brokerage
List the vacant land in your local real estate brokerage. With a fee, the broker can advertise your vacant land and provide you with leads. You will also receive feedback on what prospects are asking about your land. If no one shows up, then other residents in that area may want to know that they have available land to buy or lease.
2. List In Newspaper Classified Section
List the vacant land in an advertisement in the newspaper classified section. This can work if the newspaper has a reasonable readership in that area. If not, then you may want to consider a different location for listing your vacant land.
3. List In Online Classified Ads
List the vacant land in an online classified ads website. This type of advertisement can attract a lot more prospects and can be found on all types of websites. Just check for the best ones around you. The good part about most of these websites is that your advertisement will appear in the search results and attract serious customers to you.
4. Run Google Ads To Promote Your Vacant Land
Run Google ads to promote your vacant land for sale, so prospective buyers will see it when searching for places to live or for investment properties. You can have people click on the ad and they will get to see more information about the property. You will want to discuss in the ad if you have any other vacant land that is available and gets it sold faster.
5. List the vacant land on your own website.
This will help you build traffic to your site, so you should also include some helpful articles and products to attract people to your site. You can also have a contact form or a free consultation form where people can ask questions about the vacant land. If they like what they see, they can set up an appointment to visit the property. You can create one if you don’t have any yet.
6. Place Flyers At Local Businesses
Put flyers at local businesses in high foot traffic areas. You will have a high chance of attracting the interest of people walking through the area.
7. Advertise In A Business Newsletter
A business newsletter is a great way to reach out to your customers and introduce them to available products and services that they may be interested in.
If you have an existing business, you can include your vacant land in the list of available products and services. You can also include a picture of your land, so it catches more people’s attention.
8. Post On Local Community Message Boards
Post on a local community message board. Some communities may have their own message board that people can ask questions on or post comments on.
9. Advertise In A Local Magazine
Advertise in a local magazine. This may cost more than some of the other options, but if your area has a large readership, you will find yourself with many interested prospects.
10. Advertise In Church Bulletins
Many churches and other religious organizations will have a bulletin that they put out every week. You can put an advertisement in the church bulletin and get a lot of exposure to potential customers in your neighborhood.
11. Advertise In Your Local Newspaper
Advertise in your local newspaper. If you are able to secure an advertisement, then it will be seen by many people and can result in a lot of new customers for your business or land sale business.
12. Place Flyers At Local Libraries And Bookstores
Place flyers at local libraries, bookshops, and any other locations that have plenty of traffic. If you advertise in the library, you may receive referrals from people who have found the information useful. If they like what they read, they can ask to be placed on your visitor’s list.
13. Advertise With Business Networking Groups
Business networking groups are a great place to market your vacant land for sale. Anyone who is looking for land can attend these events, so it’s a great way to find potential homebuyers with a lot of money.
14. Place Flyers In Business Centers
Place flyers in companies that have plenty of traffic, such as grocery stores, gas stations, restaurants, etc. You can also place flyers in apartments, condominiums, and any other multi-family or single-family residences that have lots of traffic.
15. Advertise In A Bus Shelter Near A Busy Area
Place an advertisement in a bus shelter near a busy area. When people wait for the bus, they may check out the advertisements on the board. You can make your advertisement eye-catching by using bright colors or interesting words to catch people’s attention.
16. Advertise At Local Parks And Playgrounds
Advertise at local parks, playgrounds, and other public places where people with children would frequent. This can attract a lot of parents who are searching for vacant land to buy or lease.
17. Advertise In A Local Shopping Center
This can attract people who need some space for their stores, such as a kiosk or commercial kitchen, etc.
If you have several vacant lots for sale, you can list them all in your advertisement on the shopping center page. Each lot will be listed with its own price and contact information.
18. Use Pinterest Boards
Use Pinterest Boards to advertise your vacant land. You can post a picture of your vacant land and include a short description of the property. You can also use hashtags to shorten the description, so people will be able to find your vacant land through Google searches.
19. Work with Instagram Influencers
Work with Instagram influencers to advertise your vacant land. You can have them post a picture of the property along with a caption that tells the people that the property is vacant and available.
You can also discuss if you have any other vacant lots or you can offer them a special deal on another piece of property.
20. List Your VACANT LAND On Craiglist
List any vacant land you have available for lease on Craigslist. You can list it with no price, an asking price, or a minimum price, depending on what you are looking for in the potential tenant or buyer.
21. Advertise In Facebook Marketplace Groups
Advertise in Facebook marketplace groups. You can post a picture of your vacant lot or any other available property you have for sale on your own Facebook page, so it will be shared among many people.
You can also post your advertisement in the marketplace groups. Many people may click on the link on their newsfeed and find out more information about your property that way.
22. Check Your Local Chamber Of Commerce For Events
Your local chamber of commerce holds events on a regular basis, so you can check them out for an opportunity to reach more customers and homeowners with land for sale.
Some events may focus on selling vacant land, so you will have a better chance of finding people who are ready to buy.
23. Use Twitter Ads
can use Twitter Ads by posting a picture of your vacant land and including the name of the city it is located in within the advertisement. You can also include a short description that defines what your property has to offer.
The Tweet will then show up on the people’s Twitter feeds, so they will have an opportunity to click on it and learn more about your vacant land.
24. Launch Email Campaign
Launch an email campaign with your vacant land advertisement. You can send the same advertisement to everyone, or you can create several emails that include a different piece of information about your vacant land.
For example, you could send one email that tells them where your property is located and one that tells them how to contact you. You can also include a cheap text message option in case they do not have email.
25. Spread the Word By Word Of Mouth
Spread the word by word of mouth. Talk to your friends and family members about your vacant land for lease and tell them one reason why they should contact you if they are interested in buying or leasing a vacant lot. You can also have them contact friends who may be looking for vacant lots for sale or lease as well.
26. Use Webinar To Market Your Vacant Land
Use a webinar to market your vacant land. You can create a webinar presentation and use pictures of your vacant land to attract people. You can also discuss why they should contact you if they are interested in buying or leasing empty property. The webinar will help you get more exposure to your empty land.
27. Create YouTube Videos About Your Property
Create YouTube videos about your property, so you can be found on the search engines when someone types in “vacant land for sale or lease” or any other keywords related to your property.
You can include a short video tour of your property that highlights what you have to offer. If you are selling your vacant land, you can show them some of the potential uses for the lot. If you are leasing your property, you can show them why they should lease the land from you.
28. Use Google My Business To Promote Your Vacant Land
Use Google My Business to promote your vacant land for sale or lease. You can include a picture and key information about your land on the page so that when people search “vacant land for sale” or any other related keywords, they will find you. You can also include pictures of your property that can be found on the map so they can see exactly where your vacant land is located.
29. Use Brochures To Sell Vacant Land To Prospects
Create brochures of your vacant land and distribute them to prospective buyers and tenants. You can include a picture and a short description of your vacant land in the brochure. You will also want to include the best price for your property.
30. Use Standalone Postcards
Create standalone postcards of your vacant land and distribute them to prospective buyers and tenants. You can include a picture and a short description of your vacant land in the postcard. You will also want to include the best price for your property.
31. Host a Seminar On Vacant Land To Finding Prospects
Host a seminar on vacant land to find prospects. You can invite people to the seminar and tell them what you have to offer. Allow people the opportunity to ask questions and leave your contact information, so they can contact you if they are interested in buying or leasing your vacant lot.
32. Advertise on Trulia
You can advertise your vacant lot on Trulia too. The site can have the same information as every other site but remember to leverage its unique features and use more pictures to make your listing more detailed. This may be a good way to promote your vacant land without spending too much money on advertising.
33. Use Virtual Tours To Sell Your Vacant Land
Create a virtual tour of your vacant land, so people can see exactly what it looks like on the inside and out of your property. You can even create a 360-degree tour, so they can have the best vision of your property. You can use this virtual tour to sell your vacant land to people who are looking for a certain type of property.
34. Host a Vacant Land Open House
Host a vacant land open house. Allow people to tour your property, so they can see exactly what it looks like and how it functions. You can invite prospective buyers to the open house and discuss your vacant land for lease. You can also give them a tour of your property and let them know what you have to offer.
35. Host a Vacant Land Sale Party
Have a couple of local bands play and invite people to come out and show support for your land. You can also provide food and drinks for people who attend the event. If you have other vacant lands that are available, have people take a tour of the property as well. You can also have a silent auction, where people can place bids on your property, and you can see which one will sell for the highest price.
36. Use Local Radio Stations To Promote Your Vacant Land
Use local radio stations to promote your vacant land for lease. You can tell them what you have to offer and why they should contact you if they are interested in leasing or buying your vacant lot. You will also want to discuss the price range that you are looking for with the station, so you can get the most exposure for your property.
37. Create An Online Newspaper Ad About Your Vacant Land For Sale
Another great idea to push traffic to your vacant land is with an online newspaper advert. Remember to include the best time to contact you and if you have any other vacant land that is available. You can also include a link where people can find out more information about your property.
38. List Your Vacant Lot On Realtor’s website
List your vacant lot on Realtor’s official website. You can list it for sale or lease, and you can even have people get a direct link to your property. You will want to discuss in the listing if you have any other vacant land that is available as well, so people can find out more information about it.
39. Write A Newsletter About Your Vacant Land To Prospects
Write a newsletter about your vacant land, so people can learn more information about the property. Include pictures and information that they will find useful. You can distribute the newsletter at local events, and car shows or you can have people sign up on your website to receive it.
40. Run An Ad On Facebook To Sell Your Vacant Land
Run an ad on Facebook to sell your vacant land to people who are looking for a place to live or an investment property. You can tell them what your property offers and why they should contact you if they are interested in buying or leasing the vacant lot. You will also want to discuss in the ad whether you have any other vacant land that is available, so people can find out more information about it.
41. Create A Vacant Land Seasonal Offering
Create a seasonal offering for your vacant land for sale which will offer a discount on the best price. You will want to publish this on social media, so you can get prospective buyers interested in your property.
42. Offer To Fix Up Promotion
Offer to fix up the property for prospective buyers or tenants. You can do this by having workers start to fix up the property and you can tell prospective buyers that you will make it as nice as possible. This can make a prospective tenant more interested in your vacant land.
43. Offer To Finance The Vacant Land
Offer to finance the vacant land. You can offer a buyer or tenant financing, so they can put down a small deposit and pay the rest when they are ready to move in. This can be beneficial if they cannot afford all the upfront costs associated with the property.
44. Put Up A For Sale Sign On The Property
Put up a for-sale sign on the property. You can also put up a Wells Fargo sign, so people can see you are serious about buying, leasing, or selling your vacant land. You will want to discuss in the posting if you have any other vacant land that is available for sale as well, so people will be able to find out more information about it.
45. Invite Neighbors To View Your Land
Invite neighbors to view your vacant land. You can offer them a small tour of the property and where they can see the vacant land. You can also have a map that shows where the property is in relation to their home, so they will know if it is close by. This is one of the marketing ideas for vacant land that will get your land sold or leased quickly.
46. Offer To Sell The Land With A Short Sale Or Foreclosure
Offer to sell the land with a short sale or foreclosure. You can do this if you are having a hard time selling or leasing your property. However, you will want to make sure that the bank approves it before doing it, so you do not get in trouble for not telling them about it.
47. Use A Real Estate Agent To Sell Your Vacant Lot
Use a real estate agent to sell your vacant lot. You can negotiate the price and talk with the agent about how they can help you get the most money for your property. You can also discuss what price range you are looking at, so they can get as much exposure for your vacant land as possible.
48. Get Approval To Have An Auction For Your Vacant Land
Get approval to have an auction for your vacant land. You can have an auction where people bid on the price of your vacant land and you can tell them that you will be setting a low price because the property is not very desirable. This will get more interest in your vacant lot, so they will want to buy it.
49. Run A Free Vacant Land For Sale Class
Run a free Vacant Land For Sale class to teach people about how to sell their vacant land as well as other information that they need to know.
You will want to give them tips on what they can do to sell their property quicker and easier. You will also want to discuss in the class whether you have any other vacant land for sale in the area or other vacant land that is available.
50. List your vacant lots on Zillow
List any vacant lots on Zillow. You can list all vacant land for sale, or you can list the ones that need to be leased. Zillow allows you to include two pictures of your property, one picture that shows the front of your property and another picture that shows the back of your property. You can also include a video on this page as well as use a map of your property.
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Vacant land can be a difficult sale and you need to offer the right deal to get the best price. You have to make sure that you are making your property as attractive as possible and also that people really want it. You will also want to use the marketing ideas for vacant land listed above for increasing your chances of getting it sold or leased quickly.